assembl’s own Business Genome

assembl runs on its own genome.

The facts below run this business — the website, the ad studio and the operating loop all read them. Your install works the same way.

static mirror11 owner-confirmed facts

Identity & brand

Business

assembl — the living business operating system · Built in Aotearoa

read by website · proposals · email · voice · social

Brand voice

Calm, plain-spoken, human words — no AI jargon. "Less admin. More mahi."

read by website · email · voice · support · social

Service area

Aotearoa New Zealand · based in Tāmaki Makaurau

read by website · voice · crm

Founding Pilot Sprint

NZ$1,500 + GST · install a Business Genome and a Living Site for your business

read by website · booking · proposals · email · voice · crm

Living Site install

Ten questions → a real genome → a living website, CRM, bookings and drafts

read by website · booking · proposals · email · voice

The team

Kate — founder · assembl agents draft, Kate approves

read by website · booking · crm

The one promise

Nothing sends without a human yes — drafts queue for approval, every action leaves evidence

read by website · faq · voice · support · email

Data care

Tenant data locked down (deny-all access rules) · NZ Privacy Act 2020 posture · evidence retained

read by website · faq · support

Proven loop

Every enquiry becomes a task with a drafted reply, an approval and an evidence trail — verified in production

read by website · proposals · email · social

How work starts

Enquiries land in the operating system · replies drafted from confirmed facts only · Kate says yes before anything sends

read by booking · email · crm · voice

Automations

Draft-only: enquiry replies, follow-ups and suggestions — dispatch stays off until deliberately enabled

read by email · crm · support