this is a living site
One business. One source of truth. Every surface reads it. Sample business — real system. Go on: change a price, approve the brief.
business genome · single source of truth · reading live from the database
Every fact, written down once. Every surface reads it. Change it once — everything stays in sync.
the living site · change once, everything updates
Sam raises the Reactivity Rewired price once, in the genome. No CMS, no duplicate editing — every surface that quotes it rewrites itself.
genome fact · Reactivity Rewired · price
the genome · 14 facts, one place
Identity & brand
Business
Harbourside Dog Training · calm, method-first
read by 5 surfaces
Brand voice
Warm, plain-spoken, method-first — never shouty
read by 6 surfaces
Service area
Greater Auckland · in-home + Western Springs field
read by 4 surfaces
Services & pricing
Private In-Home Session
$299 + GST · assessment + success plan
read by 6 surfaces
Reactivity Rewired
$2,200 + GST · 6 weeks
read by 8 surfaces
Recall Mastery
$1,750 + GST · 4 weeks
read by 6 surfaces
Perfect Dog Board & Train
$4,500 + GST · 3 weeks live-in
read by 6 surfaces
Group Bootcamp
Launching — Saturday small-group intensives
read by 6 surfaces
Team
Trainers
Sam (method lead) · second trainer hiring — Aroha W. on trial
read by 3 surfaces
FAQs & policies
FAQ · thresholds
“What is a threshold?” → answered in plain language + 0:48 video
read by 5 surfaces
Safety policy
Bite history → private assessment first, never straight to group work
read by 5 surfaces
Testimonials & proof
Testimonials
23 approved · latest: Tank “a reliable house dog in 4 weeks”
read by 4 surfaces
Bookings & automations
Booking rules
Sessions 75 min · travel buffered · Thu/Fri field days · deposit to confirm
read by 4 surfaces
Automations
Draft-only: enquiry replies, homework emails, follow-ups — Sam approves every send
read by 3 surfaces
every surface reads the genome · none of them is “the website”
Public website
Services, pricing, FAQs, testimonials, hours
Booking flow
Offers, booking rules, calendar, deposits
Proposals & invoices
Pricing, policies, payment terms
Knowledge base
FAQs, policies, programme curricula
Voice & chat agent
Everything — answers only from the genome
Support assistant
FAQs, curricula, session-note history
Email templates
Offers, pricing, signatures, follow-up rules
Training CRM
Offers, stages, booking rules, next actions
Online course
Curricula, FAQs, method language
Social studio
Offers, testimonials, brand voice
morning brief · improvement agent
Thursday · your Living Site worked overnight
enquiries
5
all triaged, replies drafted
bookings
2
deposits confirmed
revenue
+$680
vs same day last week
review
★ 5.0
Tank’s owner, Google
reach
+18%
thresholds reel, Instagram
admin saved
96m
notes, replies, follow-ups
i noticed one thing
Visitors read the price, then leave before the method section. The pages that convert lead with the outcome and a real dog’s story.
the page today
the rebuild · ready
also noticed overnight · your yes runs the day
noticed · Quiz lead from Mt Eden, 14 hours old — hot leads go cold after 24.
already done · Reply drafted (Reactivity Rewired + thresholds video), assessment slot held.
noticed · Third week running with no field bookings before the bootcamp trial.
already done · Waitlist email drafted offering the slot to 4 recall-fit owners.
noticed · Support inbox keeps asking “is a muzzle a punishment?”
already done · Answer drafted for the genome — website, agent, and support all learn it.
noticed · “Distance, timing, recovery” has 0 lessons but the most support traffic.
already done · Lesson outline + Google Vids script drafted from Bruno’s session notes.
noticed · Nirtika already asked about the advanced recall top-up.
already done · Congrats + top-up offer drafted, timed for after the handover pack.
One improvement a day, done before you wake up. Nothing ships without your yes.
Eight industries, eight sample businesses. Every price and FAQ reads live from a genome. Send an enquiry — it lands on the owner's desk.
your business could run like this
We don't believe the future is a collection of disconnected AI agents. We believe every business should have one connected operating system that understands how it works and helps it improve over time. That's a Living Business. An industry template and ten questions installs yours — nothing sends without your yes.